I'd say I'm sure everyone and their mother has seen this, but since I know my mother hasn't, I'm posting it. This adorable video is all the rage on campuses going through recruitment (I've seen it remade a couple of times). I'm utterly fascinated with marketing to college-aged women, and welp--this does it. Done. Well done, Baylor Kappas. You just garnered the attention of the country's sorority community in your frat hats and neon and they're all talking about you. Get it. Mark my words: Half the chapters of Kappa in the South are gonna be singing this August.
My grandmother wore the KKG pin, so my little competitive complex is always a bit soft around Kappa. Of course, I wish someone in blue and white had thought of it first, but they kill it. I'm really Panhellenic. I promise.